About Us

The Pakistan eCommerce Association (PEA) is the first and only unified platform dedicated to advancing and connecting Pakistan’s e-commerce industry. Founded and led by Mr. Omer Mubeen, who serves as the Chairman, PEA was established with the vision to promote local e-commerce through awareness, education, and collective growth.

Under his leadership, PEA has built a strong core team of industry professionals who are committed to driving innovation and collaboration:

• Mr. Haider Ahmad Qazi, President, an experienced e-commerce strategist recognized for his leadership in digital retail transformation.

• Ms. Sehrish Ali, Senior Vice President, known for her expertise in marketing, digital operations, and organizational development.

• Mr. Obaid Arshad, Executive Advisory Committee Member, and CEO of Ginkgo Retail, bringing valuable insight from retail operations and global brand expansion.

Together, this leadership team works with members across the country to address industry challenges, create growth opportunities, and establish Pakistan as a competitive force in the global digital economy.

PEA brings together brands, innovators, startups, logistics providers, payment gateways, and policymakers to strengthen the digital commerce ecosystem. Through conferences, awards, training programs, and collaborations with international platforms, PEA continues to empower businesses and inspire a new wave of digital entrepreneurs across Pakistan.